Forming a business association with another Microsoft Partner is what we call Partnering. From one project to a joint venture, partnering delivers huge revenue potential whilst sharing risk.
The nineties saw the rise of strategic alliances as a fast way to boost profit. Back then, according to Coopers and Lybrand*, companies participating in joint ventures were growing 37% faster than their non-participating peers.
More than 10 years later and in a new economy, smart partnering as a proactive strategy is still the quickest way to grow, extend and expand your business.
Microsoft has formed many strategic alliances to strengthen their proposition, widen their reach and work in partnership with competitors to offer the best value to their customers. So, facilitating and promoting networking amongst the partner community isn't just a good idea, its good business.
*Now part of PriceWaterhouseCooper who surveyed 428 CEOs of the fastest growing businesses of the time.