Editorial submissions: 21 December 2009 Advertisement copy: 28 December 2009 Publication date: 22 January 2010
Editorial submissions: 21 December 2009
Advertisement copy: 28 December 2009
Publication date: 22 January 2010
FEATURES E-commerce The rise of a digital generation has meant that the value of e-commerce has never been stronger. Companies have quickly realised that e-commerce sites are more than digital storefronts that display products and allow customers to place an order. Today's value-driven customers are engaged in a digital lifestyle focused on interactivity and valuable online experiences. Things like user-generated content, social networking, and information-rich Web applications, originally included under the heading of ‘Web 2.0,’ are creating an overall shift in the customer shopping experience and in the expectations shoppers have for interacting with businesses, brands, and products. In this feature Lindsay James investigates the challenges retailers are experiencing in e-commerce, and the Microsoft technology that is providing a solution. Microsoft spokesperson: Matt Muta, WW Industry solutions manager-eCommerce Business insight To make successful business decisions in this fast-moving retail environment, businesses need a way to organise, analyse, and act on a high volume of information from a wide range of sources. And while information must be readily available throughout the organisation in near real time, retailers must also keep data safe and meet regulatory demands. In this feature Jasmine Yalds takes a look at how best in class retailers are working toward maintaining a laser-like focus on their sales, store margins, and gross performances by using Microsoft solutions that provide employees with the insight they need to make effective, timely business decisions. Microsoft spokesperson: Jan de Jong, WW Industry manager, retail, hospitality & CPG REGULARS Digest: a round up of significant news and industry developments over the last quarter Industry forums: insights from the speciality retail, mass merchandise, food and drug and hospitality sectors Roundtable: views from leading retailers Viewpoint: thought-leadership from industry experts on a range of topics Technology in action: customer case studies demonstrating the business benefits of Microsoft and partner solutions And finally… visit www.onwindows.com where daily updated news, features, case studies, interviews and our new digital editions are only a few clicks away.
The rise of a digital generation has meant that the value of e-commerce has never been stronger. Companies have quickly realised that e-commerce sites are more than digital storefronts that display products and allow customers to place an order. Today's value-driven customers are engaged in a digital lifestyle focused on interactivity and valuable online experiences. Things like user-generated content, social networking, and information-rich Web applications, originally included under the heading of ‘Web 2.0,’ are creating an overall shift in the customer shopping experience and in the expectations shoppers have for interacting with businesses, brands, and products. In this feature Lindsay James investigates the challenges retailers are experiencing in e-commerce, and the Microsoft technology that is providing a solution.
Microsoft spokesperson: Matt Muta, WW Industry solutions manager-eCommerce
Business insight
To make successful business decisions in this fast-moving retail environment, businesses need a way to organise, analyse, and act on a high volume of information from a wide range of sources. And while information must be readily available throughout the organisation in near real time, retailers must also keep data safe and meet regulatory demands. In this feature Jasmine Yalds takes a look at how best in class retailers are working toward maintaining a laser-like focus on their sales, store margins, and gross performances by using Microsoft solutions that provide employees with the insight they need to make effective, timely business decisions.
Microsoft spokesperson: Jan de Jong, WW Industry manager, retail, hospitality & CPG
REGULARS
Digest: a round up of significant news and industry developments over the last quarter
Industry forums: insights from the speciality retail, mass merchandise, food and drug and hospitality sectors
Roundtable: views from leading retailers
Viewpoint: thought-leadership from industry experts on a range of topics
Technology in action: customer case studies demonstrating the business benefits of Microsoft and partner solutions
And finally… visit www.onwindows.com where daily updated news, features, case studies, interviews and our new digital editions are only a few clicks away.